September 01, 2025 — [Emerson, New Jersey] — Bona Vita Benefits Group is proud to announce the official launch of a new Association Health Program for members of the New York State Funeral Directors Association (NYSFDA). This program is designed to help funeral service providers across New York access high-quality, affordable healthcare benefits with the added support of a trusted advisor.

Developed in close collaboration with NYSFDA leadership, the program delivers fully ACA-compliant plans with competitive rates, streamlined enrollment and the flexibility to meet the unique needs of funeral homes, from small family-run businesses to larger operations.

“Funeral professionals serve their communities with care and compassion every day,” said Phil Shetsen, Founder and President of Bona Vita Benefits Group. “We’re proud to deliver a benefits solution that honors their work by supporting their health, their teams and their business stability.”

Program Highlights Include:
– Guaranteed-issue coverage with no medical underwriting

– Access to national carrier networks

– Simplified administration and onboarding

– Optional dental, vision, life and disability coverage

– Dedicated client service and compliance support from Bona Vita

Bona Vita will host a series one-on-one consultations to help NYSFDA members navigate enrollment and optimize their benefits strategy ahead of open enrollment this fall.

For more information, visit www.bvbenefits.com to set up a free one-on-one consultation or contact Phillip Shetsen at phil@bvbenefits.com.

About Bona Vita Benefits Group
Bona Vita Benefits Group is an independent employee benefits advisory firm specializing in association health programs, compliance support, and long-term benefits strategy. The firm partners with employers and industry associations nationwide to simplify benefits and deliver practical, cost-effective solutions.